陈述技巧训练

开课院校	武汉职业技术学院
建议学习时长	40 课时
学科分类	英语
适用专业	英语

I How to make a good self-introduction?
1. 1.1Elements and structure of self-Introduction
2. 1.2 Presentation of qualifications and experiences
3. 1.3 Presentation of strengths and weaknesses
4. 1.4 Presentation of self-introduction samples and tips
5. 1.5 Practice and application 去体验

II How to introduce a company successfully?
1. 2.1 An overview of a company profile
2. 2.2 Presentation of the history
3. 2.3 Presentation of the current status
4. 2.4 Skills on presenting a company profile
5. 2.5 Practice and application 去体验

III How to make a product introduction effectively?
1. 3.1 General introduction of product introduction
2. 3.2 Presentation of products’ features & benefits
3. 3.3 language features of a good product description
4. 3.4 Describe the Product with a Mini-story
5. 3.5 Four attention points in doing product description

IV How to make a good public presentation?
1. 4.1 Presentation of steps for preparing an opening speech
2. 4.2 Presentation of choosing the right words
3. 4.3 Presentation of introducing the event
4. 4.4 Presentation of showing acknowledgement
5. 4.5 Practice and application 去体验

V How to present a business plan effectively?
1. 5.1 The application of business report
2. 5.2 The elements of a business plan
3. 5.3 How to prepare a business plan report
4. 5.4 The tips of business plan report
5. 5.5 Practice and application 去体验

VI How to launch a product effectively?
1. 6.1 Things to consider before product presentation
2. 6.2 Outline of a product presentation
3. 6.3 Product positioning
4. 6.4 Persuasive skills
5. 6.5 Practice and application 去体验

VII How to make a progress report?
1. 7.1 how to structure a progress report
2. 7.2 Language tips for a progress report
3. 7.3 what is a progress report & when to do a progress report
4. 7.4 why is a progress report important for business
5. 7.5 Practice and application 去体验

VIII How to make a performance report?
1. 8.1 Basic elements of performance report
2. 8.2 Situations for presentation of performance report
3. 8.3 Techniques for presentation of performance report
4. 8.4 Practice and application 去体验

VIIII How to make an award speech successfully?
1. 9.1 Basic introduction
2. 9.2 Language of award speech
3. 9.3 Skills of award speech
4. 9.4 Practice and application 去体验

1.课程定位

陈述技巧训练（英文名称：Effective presentation）是商务英语专业一门专业必修课，于第五学期开设，是一门应用性强的特色实训课程。该课程面向湖北省51020产业集群下的现代商务服务业，聚焦外贸业务、涉外商务服务等岗位（群）能力需求，将语言知识和技能应用于典型工作任务，精准提升职场新人的英语陈述能力，增强职业自信。本课程能有效服务外语外贸专业群及国际商务、国际贸易、跨境电商等专业群。

2.课程目标

本课程按照“语言+职业技能+综合素质”专业（群）人才培养模式，采用线上线下混合教学模式，强化岗课赛证融通，深化课程思政融合，培养具有中国情怀和国际视野的、能够从事商务翻译、进出口业务、跨境电商运营、涉外商务事务处理等工作的高素质技术技能人才。

基于典型工作任务，强化语言知识和商务知识，让学生掌握工作情境下英语陈述的专业知识；训练英语陈述和沟通等职业技能，增强其职业自信，提高其职业适应能力；通过课程与思政教学的有机融合，进一步培养良好的人文素养，加强职业道德和创新意识，提升就业创业能力和可持续发展能力。

3.课程结构与内容

本课程采用线上线下混合式教学模式，线上教学和自主学习计20学时，线下实训和考核计20学时。

课程内容对标“1+X”实用英语交际职业技能等级证书（VETS）的交际能力需求，围绕就业岗位（群），开展国际商务情境下 “求职面试、公司简介、计划汇报、开幕演讲、产品发布、进度报告、业绩报告、获奖感言”等工作所需的陈述技巧训练。

教材：

1+X证书：实用英语交际职业技能等级证书

陈述技巧训练

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